News - Rapper Future Secures Sneaker Deal With Reebok

Future is taking a big step into the sneaker world with his creative partnership with Reebok.

On Saturday (July 9), the Atlanta rhymer went on his Instagram page to announce his deal with the athletic brand and reveal his fly kicks. In the photos, you can see the Freebandz leader flaunting his “Overbranded” Insta Pump Fury, which is set to hit stores in Fall 2016. The white and black sneakers appear to laceless and suitable for both causal wear and hitting to the gym.

“Future exudes the type of fearlessness and authenticity that Reebok Classic stands for,” said Todd Krinsky, the Global Vice President of Reebok Classic and Entertainment, in a press release (via Sole Collector). “This partnership not only continues our brand’s longstanding legacy of working with the world’s best hip hop artists, but also solidifies Reebok Classic’s commitment to never back down from pushing boundaries. I’ve had a preview of what’s to come from Future and Reebok and I can’t wait for everyone to see!”

Future concurs and is thrilled about his partnership with the sneaker and apparel company. “I’m excited to kick off the summer with Reebok by my side,” he said. “It’s a natural fit for me to work with a brand like Reebok that also shares my beliefs in moving culture forward and being passionate in what you believe in. Not only am I honored, but I feel privileged to be a part of the family.”

Other rappers on the Reebok roster Future joins fellow hip-hoppers Kendrick Lamar and Swizz Beatz who have launched sneakers of their own with Reebok.